New research from Vinnies Victoria finds nearly nine in ten Australians (89 percent) are happy to receive a pre-loved gift, with three in four (76 percent) open to buying from op shops this Christmas.

The trend, popularly dubbed ‘Thriftmas,’ reflects a shift toward conscious gifting, as 87 percent of respondents say knowing their purchase supports vital community services makes them more likely to buy pre-loved.

With cost-of-living pressures high and 57 percent admitting to overspending on gifts, many Aussies now see pre-loved presents as a smart way to save money, reduce waste, and help fund essential services for people living in poverty.

Visit the full story online for more insights and the Gift Good campaign details at vinnies.link/vic-gift-good.