Vinnies is partnering with creativeXpeople at Synergy Group and students from the University of Canberra to plan an interactive fundraising campaign to replace the annual Vinnies Doorknock Appeal.
“We were unable to run the Doorknock Appeal this February due to bushfire smoke. With COVID-19 restrictions still in force, it is unlikely we will be able to run it in February 2021 either,” said John Feint, President of the St Vincent de Paul Society Canberra/Goulburn.
“The Doorknock Appeal has always been a great opportunity for the community to learn more about the work of Vinnies, while also raising significant funds to allow us to continue our good works,” he said.
In the quest to find a replacement option for the Vinnies Doorknock Appeal, the charity partnered with University of Canberra Marketing Communication and Corporate & Public Communication students who prepared proposals of campaigns that could generate revenue while also ensuring opportunities for Vinnies to educate the community about their programs and services – all whilst remaining Covid-safe.
“The students did a remarkable job of preparing polished, professional proposals with some valuable concepts we can use in our upcoming campaign,” said Mr Feint.
The final year students competed for various awards on the celebration evening, organised by UC lecturer Shara Ranasinghe. Four of these newly-graduated students are now on board to work on the final campaign, alongside Synergy’s creative department.
“It’s a great opportunity for the students to work alongside experienced professionals on a project they can see to fruition, and exactly the partnerships we like to see develop from the UC Communication and media course,” said Ms Ranasinghe.
Synergy’s creativeXpeople practice have enthusiastically supported the project as an opportunity to support Vinnies, nurture new talent, and create an innovative fundraising campaign.
“We’re delighted to work with up and coming marketing superstars, as well as with Vinnies who do such amazing work in the community,” said Jason Perelson, Creative Director at Synergy Group.
The new campaign is expected to run in March 2021 across the Canberra/Goulburn region.
“We’re excited to deliver a new and exciting campaign, and grateful to the UC students and the team at Synergy for helping us make it as relevant and engaging as possible,” said Mr Feint.
1 December 2020