Position title:            

National Digital Marketing Specialist

Reports to:

 National Manager, Strategic Marketing

Close working relationship to:

State Digital Officers, National Media and Communication Advisors National Marketing Committee member


St Vincent de Paul Society Australia National Council office, Deakin, Canberra

Length of contract

Two years/full time

Primary position objective:


Working closely with the National Manager Strategic Marketing you will be responsible for working collaboratively with state digital and communications officers as well as our national media and communication advisors to deliver and contribute to the national digital marketing strategy.


St Vincent de Paul Society

The St Vincent de Paul Society is a lay Catholic organisation that has lent the hand of support to Australians experiencing disadvantage for over 175 years. Almost 60,000 members and volunteers dedicate their time and talents to this important work in communities across the country. As well as visiting individuals and families in their homes, the Society runs a range of programs to support people experiencing homelessness; family violence; mental illness; help for migrants and refugees; supported employment; addiction services; education and training; youth support services and Vinnies shops.

At the core of the Society’s good work is a grassroots commitment to helping people break their own personal cycles of disadvantage. Our members and volunteers are on the ground, every day, acutely aware of the hardships that impact the social fabric of modern-day Australia.

National Marketing Committee Overview

The National Marketing Committee (NMC) is an advisory committee to the National Council. It is comprised of fundraising and marketing professionals from each State and Territory. Meeting three times a year with regular phone and email correspondence, the NMC is charged with developing, coordinating and reviewing marketing and fundraising strategies, budgets and programs which address ways to strengthen the Society’s positioning and achieve greater financial stability and brand awareness. As part of this role it seeks to increase fundraising revenue of the Society through digital campaigns. The NMC is overseen by a Chair appointed by the National President.

What you can expect

A great opportunity to lead the transition from an outsourced digital marketing management situation to in-house digital marketing management.

In this process, you will be able to draw on the expertise and advice of our external digital marketing partner until we have reached a situation where you feel comfortable taking the full responsibility for running the majority of our digital marketing activities in-house.

As a self-starter who can work autonomously and independently but also thrives in a team environment, you will embrace this chance to:

  • Drive national social media engagement and growth
  • Create engaging and inspiring content for multiple digital channels
  • Develop, implement and evaluate data-driven digital initiatives
  • Lead a collaborative approach to extending Vinnies’ national digital presence

A flexible, open and supportive work environment with ample of opportunities for your professional growth & development is what we offer you in addition to a generous remuneration package including salary sacrifice opportunities. 

Who we hope to find

We look forward to welcoming someone to our team who is as passionate as we are about making a difference in the world. Someone who is creative, does not hesitate to ask for help if needed, is self-motivated, enthusiastic and does not shy away from exploring new avenues.

You will have

  • Tertiary qualification in communications, marketing or business (or current study)
  • Excellent writing, communication and content production skills
  • Two years of experience in a tactical digital marketing role
  • In-depth knowledge of digital marketing channels
  • Strong stakeholder management skills and the ability to thrive in cross-functional teams
  • A passion for digital trends and emerging technologies
  • And hopefully

  • You are familiar with Google Analytics, SEM, SEO and PCC
  • You have graphic design skills

If not, we’re happy to train you!

To find out if this is the next step in your career, please send your resume to anneloes@svdp.org.au or contact Anneloes de Graeff, National Manager, Strategic Marketing for more information: 0428 572 480.

Closing date: Monday 24 April

The St Vincent de Paul Society is an Equal Opportunity Employe