Cause related marketing is a partnership between an organisation and non-profit organisation that sells a product or service with a portion of the sale of each product supporting the great work Vinnies provides to the community. We invite organisations to implement a cause related marketing campaign in partnership with Vinnies to support the great work Vinnies provides to the community at large. A cause related marketing campaign leverages the Vinnies brand via the marketing association to the product and aligns your product offering with one of Australia’s most respected charities.
A large portion of customers will switch their buying preference if the product donates a % of each sale to a charity. “More than three million Australians switched from their normal product or service to another brand last year because the alternative brand supported a cause or charity, according to new research.” Pro Bono Australia - April 1, 2014